Hatch is an independent editorial publication. This page explains how we produce content, how we handle affiliate relationships, and how we correct errors.
Editorial decisions at Hatch — what we cover, how we rank tools, which recommendations we make — are made by our editorial team and are not for sale. No advertiser, affiliate partner or third party can purchase a favourable review, a higher ranking or editorial coverage.
Where a commercial relationship exists between Hatch and a company whose products or services are mentioned, that relationship is disclosed clearly on the page. The existence of an affiliate relationship does not change the editorial assessment of the product. See our affiliate disclosure for full details.
We do not publish invented statistics, fabricated quotes or unverifiable claims. When we cite a figure, we link to the original source. When we state a price or a product feature, we verify it against the vendor's publicly available information at the time of writing.
Because pricing, feature sets and market positions change, we include a "last reviewed" date on comparison and tool pages. Readers should verify current pricing and features directly on the vendor's website before making purchasing decisions.
If you believe a page on Hatch contains a factual error, outdated information or a misleading claim, please contact us via the contact form. Include the URL of the page and a description of the issue. We review all correction requests and, where warranted, update or annotate the affected content. Significant corrections are noted at the foot of the relevant page.
To report a correction or flag outdated information, use the contact form with the subject "Correction request" and the URL of the page concerned.
The B2B marketing software market moves quickly. We review comparison and pricing pages on a regular basis and update them when material changes occur — new pricing tiers, discontinued features, major product pivots. Evergreen strategy and framework content is reviewed periodically to ensure it remains accurate and relevant.
Hatch covers marketing planning, martech stack decisions, acquisition and demand generation, ROI measurement, strategy frameworks, and agency and compliance topics relevant to B2B marketing professionals. We do not cover consumer marketing, D2C retail or sectors outside our editorial scope. If a topic falls outside that scope, we say so rather than publishing thin or speculative content to fill a gap.
For questions about our editorial approach, contact us at contact.html.